The General was well within the proper protocol of military use of the term Ma'am and actually was being respectful accordingly. SEE UNDERLINED AND BOLD PRINT BELOW.
This is a lot more about Boxer feeling the term is a reflection of her own old age and vanity, as most women addressed as Ma'am, instantly feel its the ranks of the aged. She felt old hearing it, like most men feel when pretty young girls start calling you sir, or Mr. ---. It also shows as a liberal, she has no real feel or interest in the military, not understanding military protocol I think is a "must" for Senators and Congressmen.
If anyone has earned the respect of an elected official, it would be a General in our armed forces. The message about Ma'am even if it was improper(which it wans't) should have been privately, or by hand written note, folded with a simple "Please address me as Senator". A public admonishment was rude and uncalled for. I think it also shows the liberal distain for our military. It also is a good example of liberals having no clue to the word boundries. THIS IS ANOTHER ONE OF THOSE SALUTE ISSUES, NOBODY CARES ABOUT!
From Wikipedia, the free encyclopedia
Jump to: navigation, search
This article needs additional citations for verification.
Please help improve this article by adding reliable references. Unsourced material may be challenged and removed. (February 2009)
This article is about the title. For other uses, see Madam (disambiguation).
"Mme" redirects here. For other uses, see MME.
Madam, Madame, ma'am, or Mme is a title for a woman. It is derived from the French madame (see different meanings of madame here), the equivalent of Mrs. or Ms., and literally signifying "my lady." The plural of madam in this sense is mesdames. The French madame is in turn derived from the Latin mea domina meaning 'my mistress' of the home (domus). "Madam" may also refer to a woman who runs a brothel.
1 Use as a form of address
1.1 Formal address and protocol
1.2 In composed titles
1.3 Military and police use
2 Ancien régime France
2.1 For other royal French styles
3 See also
 Use as a form of address
Madam is used in direct address, without the woman's name, for example when addressed by a stranger: May I help you, madam? In the United States and in Canada, "Ma'am" is usually used. The male equivalent is sir. Spelling of the word is often quarreled; some argue it is spelled "M'am" while it is widely accepted the correct form is "Ma'am". When addressing a letter to the holder of a particular position (for example, the editor of the Letters to the Editor column in a newspaper) without knowing the name of the addressee and if it is a man or a woman, it is common to address the letter with "Dear Sir or Madam".
 Formal address and protocol
In English-speaking countries, the wife of a foreign dignitary is called Madame (note final 'e') in direct address and formal correspondence, rather than the equivalent word in the person's native language (Señora, Frau etc.).
After addressing her as "Your Majesty," it is proper to address The Queen of the United Kingdom as "Ma'am" for the remainder of the conversation, with the pronunciation as in "ham" and not as in "farm".
Usage of "Ma'am" is common in the Southern United States and in Western Canada.
 In composed titles
Madam is also used as the equivalent of Mister (Mr) in composed titles, such as Madam Justice, Madam Speaker, Madam President. Most of these titles are usually used only in direct address, without the woman's last name: one would say President Smith, not Madam President Smith, even if one would address her to her face as Madam President.
However, the title Madam Justice is used in third-person reference: Madam Justice Louise Arbour, Madam Justice Arbour.
In the United States Supreme Court, in the Canada Supreme Court, and the superior courts of Australia, rather than adopting the title Madam Justice for female justices, the title Mr Justice was replaced simply by Justice. Likewise, female presidents of the Republic of Ireland have preferred to be addressed simply as President in direct address, rather than Madam President. Female judges of the High Court of Justice of England and Wales are titled Mrs Justice rather than Madam Justice, regardless of marital status. However, District Judges are referred to as either Madam or Ma'am.
 Military and police use
"Ma'am" is commonly used to address female officers of the rank of Inspector and above in British police forces and female Commissioned Officers and Warrant Officers in the British Armed Forces. Although the correct pronunciation is to rhyme the word with 'ham', the same as if addressing the Queen, female officers are still generally addressed as Ma'am rhyming with 'farm' in practice.
In the United States Armed Forces and in the Canadian Armed Forces, "ma'am" is used to address female commissioned officers and Warrant Officers. U.S. Marine recruits and U.S. Air Force trainees also address female non-commissioned officers as "ma'am."[/quote]