" THIS IS NOT YOUR FATHERS OLDSMOBILE " Remember that slogan from a hotshot new up and coming ad agency?
However, If you take it one step further, you can influence the way a society views a certain subject. The most obvious example would be the drug dealers--I mean--companies. They have a drug for pretty much everything now. Turn on the TV or read through a magazine and with almost 100% certainty, you'll come face to face with a drug advertisement. Whether or not you interested in the drug, you still have taken a mental snap shot of the image. In addition, you have also associated the image with words in the advertisement, such as, "Finally" or "Get Help". Constant bombardment of this type employs a sort or mental programming. Over time, a person (or people) tend to believe that Medication is the answer to any or all problems. So we may see that the single advertisement, for any industry, may not be selling a product or idea, it is the complete campaign.
Cole_Trickle wrote:It had a reverse effect: Why, because people really wanted their Father's Oldsmobile, they just didn't want to be seen as OLD FASHIONED. So when they tided that stigma to it the customers walked away in droves, it soon forced GM to drop the line. It only cost them a few BILLION DOLLARS. That my friend was the most successful yet unsuccessful ad in Advertising History. It wiped out one of the best car lines in History within 18 months. But I'm sure that's not what the braniac educated dweebs had in mind! Idiots!
Users browsing this forum: No registered users and 0 guests