...But while it has become a "taint" on America's reputation, according to Gates, the prison facility in Cuba is at the same time "probably one of the finest prisons in the world today," he said Friday on NBC's "Today" show.
So could Gitmo be saved with a drastic rebranding effort? If you give it a new name and increased transparency, some marketing and public relations experts say yes.
http://www.foxnews.com/politics/2009/05 ... tives-say/
"If there were serious changes made that were dramatic and communicated in a direct way to the American public, I do think that you could get past the baggage, because the issue is more approach than geography," said Adam Hanft, CEO of Hanft Raboy and Partners, a marketing firm.
Making the prison more transparent would be the first hurdle, Hanft said. He suggested enabling prisoners to blog about their experience at Guantanamo, or to "literally put Web cams" in some cells.