"Toronto Ad Campaign: Subway Riders Get to See Video of Building 7’s Collapse
On March 18, 2014 the ReThink911 campaign launched its newest wave of ads in the Toronto subway system. For two weeks, 1.2 million Toronto residents will see the video of Building 7’s collapse and be directed to ReThink911.org to learn more. According to Pattison Outdoor, daily subway riders will see the ad an average of five times during the two-week period."
http://rethink911.org/news/toronto-ad-c ... -collapse/