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Postby at1with0 » Fri Jan 18, 2013 4:15 am

http://gma.yahoo.com/blogs/abc-blogs/su ... deals.html

The controversy began Tuesday in Australia, when a very precise customer, identified as Matt Corby of Perth, ordered a footlong sub and then pulled out a tape measure. Corby found the sub measured only 11 inches long and took his outrage to Facebook, where he posted a photo of his sub alongside the tape measure on the company's page with the caption, "subway pls respond."

The page with Corby's photo appears to be no longer available on Facebook. Screengrabs taken of his image and reposted online show the photo quickly received more than 131,000 likes and thousands of comments.
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Postby rath » Fri Jan 18, 2013 4:41 am

at1with0 wrote:http://gma.yahoo.com/blogs/abc-blogs/subway-foot-longs-coming-short-191925939--abc-news-deals.html

The controversy began Tuesday in Australia, when a very precise customer, identified as Matt Corby of Perth, ordered a footlong sub and then pulled out a tape measure. Corby found the sub measured only 11 inches long and took his outrage to Facebook, where he posted a photo of his sub alongside the tape measure on the company's page with the caption, "subway pls respond."

The page with Corby's photo appears to be no longer available on Facebook. Screengrabs taken of his image and reposted online show the photo quickly received more than 131,000 likes and thousands of comments.



yhe saw this story on the Aussie news.

This story feeds into a much larger issue / fight.

One that has been ongoing in Australia .... & im sure the rest of the world aswell, for a long time now.


Company's downsized products, instead of increasing the cost of the product.

Charge the same price for less.

Soft drinks & food products reducing the net weight / net amount of their products.

& can of cola .... use to be 375 mls ....... these days same price but you only get 350ml.

Rolls of toilet paper ....... you use to get 320 squares / sheets on a roll . ......... These days you only get 180 sheets / squares on a roll.
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Postby rath » Fri Jan 18, 2013 4:42 am

SHRINKING PRODUCTS

Raising the price of grocery and takeaway foods is bound to lose customers. The solution is called downsizing. Supermarkets and manufacturers subtly decrease the size of the contents, but keep the price the same.Every year the list keeps growing, the products keep shrinking ... biscuits, coffee, Twisties, chocolates, pizzas, beer, detergents, ice-creams, teabags, toilet paper, baby foods, lollies, even a dozen eggs have become 10.

Kate Snow's been price-watching yoghurt and say "For Yoplait 6 packs it was $4.50 for a 200g 6-pack, then the price increased to $5.15 and the product size shrunk to 175g, then the price increased again to $5.95 and then again to $6.17." Said Kate. Cadbury's chocolate block WAS 250gm at $3.62, NOW 200 gram at $4.59, 20% smaller 97 cents more. Also different flavours are a variety of weights, 175, 190, 200, same price as 220 gram ... confusing? Mars bars were 60 gram, now 53gm and 11% smaller. Jarrah Coffee - 3 different flavours look the same size and weight, but they're 3 DIFFERENT weights, same price.

Ross Lucas has watched his favorites - Tim Tams - disappearing."11 biscuits, 9 biscuits 8 biscuits how confusing is that! They all look similar size but when you start to look closely, you got a kilo a kilo, a kilo, 900 gm and 800 gm." Said Ross Activa Yoghurt also looks to be 1 kg, like the popular brands, but the label says otherwise. Smoke and mirrors, that looks kinda similar to that but you are getting 800gm look 800gm 1 kilo, exactly the same price you think you are getting the same, you are losing that 20% faster than that." Said Ross Lucas

Twisties 50 gm bag shrunk to 45gms ... the price the same. Paddle pops 15% skinnier. Baby food was 120gm for 80 cents, now dropped to 110 gm, but the price soared to $1.27, 47 cents more for 10 gms less. Allen's lollies were 200gm, now 190gm, but the price went up. Peter's Light and Creamy Icecream went from 2 litres down to 1.8.

Professor of marketing at the University of Sydney's Business School, Charles Areni says some manufacturers argue they are just trying to help us! "Where you've got a package that has 600g suddenly now going down to 585g or 575g, those are the types of changes that consumers are not going to notice. So fast food companies for example will make a portion size smaller so you get a smaller hamburger, or a smaller pizza, and they'll say well, "our food's unhealthy, so we're only trying to help by coming up with a smaller, healthier portion." Said Charlies. Watch out when a manufacturer changes the packaging - it can be a ruse to hide a decrease in content size. A new environmentally friendly package - may be smaller but you also get less product. The best advice is always look at the unit price and compare the value of different products.
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Postby rath » Mon Jan 21, 2013 10:27 am

FAST-FOOD company Subway has reignited the ''footlong'' controversy by claiming the name of the super sandwich is "not intended to be a measurement of length".

Social media erupted last week when Perth teenager Matt Corby posted a photo to Subway Australia's Facebook page showing a ''footlong'' sub that was only 11 inches long, with the caption "subway pls respond".

The image prompted more than 100,000 "Likes" and customers worldwide joined in by sharing their own photos of undersized subs.

Subway Australia responded to the image by arguing on Facebook that references to foot-long are not intended to explicitly guarantee its length.

"Looking at the photo doing the rounds, showing a slightly undersized sub, this bread clearly is not baked to our standards,'' the company said.

Subway wrote:"With regards to the size of the bread and calling it a footlong, 'Subway Footlong' is a registered trademark as a descriptive name for the sub sold in Subway restaurants and not intended to be a measurement of length."


The Subway Australia Facebook page was bombarded with complaints.

There also were predictions the "lame response" was likely to prompt a backlash.

Damien Rose called for a class action to be mounted and Richard Moesbergen wrote that it was the worst spin he had heard in some time.

"So how do you explain the 'six-inch' sub?'' he asked.

''Is that not really an indication of a measurement either?"

Greg Peyton wrote that saving one inch per sub could save millions of dollars for Subway.

Matt Smith posted a video link to a 2008 Subway ad that suggests a footlong is indeed a foot long.

"I can't believe you're attempting to hide behind a technicality, Subway,'' he posted.

''Not entirely honest of you."


But Subway responded that the commercial was produced in the United States.

Subway wrote:"The US is not governed by the measurement legislation as we are in Australia," the company said.


Some posters criticised the backlash as "first-world problems", and posts ranged from the outraged to the obvious sexual allusions, to problem solvers.
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Postby at1with0 » Mon Jan 21, 2013 10:52 am

You know that if you don't cite your source it's plagiarism, right?

http://www.theage.com.au/national/subwa ... 2d1ck.html
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Postby greeney2 » Mon Jan 21, 2013 11:09 am

First and foremost, I thought you were ranting a few days ago about Australia being completely on the metric system Rath, so what is a Non-metric measuring tape doing in Australia??? :lol: :lol: :lol:

You are right about one thing, which is the trend for packaging to reduce the size and keep the price the same. Ice Cream is a good one for that, as well as many other products. Kashi energy bars went from a very big bar for .99 cents, to raising the price to $1.99 and at the same time reduce the bar size to about 1/2 the size. Do the math, and multiply that times almost every food product we buy.

Seriously this picture raises a few questions, what I see is the creases in the bread do not seem to match, asking, did they trim a little out of the middle? Secondly bread rises at different rates, and the atmosphere is a factor, where it is done. Also anyone can probably scrunch the bread an make is compress to 11 inches. Not only that, subway in my area has probably 1/2 dozen bread choices, and they are not all precision dimensions. They differ in density and in weight, so they will be different.

The more important issue is the counting of the calories being accurate, not 1/2 inch of the tip end of the bread, which is hardly any volume. In short the length is trivial.
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Postby rath » Mon Jan 21, 2013 3:38 pm

Off Topic
at1with0 wrote:You know that if you don't cite your source it's plagiarism, right?

http://www.theage.com.au/national/subwa ... 2d1ck.html



No it's fair use.

Or

It's sampling.

However ......

Im sure you know they stealing someone's image & infringing on their copyright' & trademarks. is a federal crime.

Do you own the rights to Star trek.

I did not think so. :snooty: :snooty:
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Postby blackvault » Mon Jan 21, 2013 4:02 pm

Off Topic
Actually, if you do copy and paste, it does deserve a source reference link. I please ask this is done by everyone.

Please notice any and all articles I post here, are accurately sourced. This is a legal issue for me, and no one else, since I own this board - so I ask you do follow this. I'll update the rules, as this is a good point brought up.
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Postby blackvault » Mon Jan 21, 2013 4:09 pm

Off Topic
Rules have been updated, along with instructions for proper sourcing:

post43125.html#p43125
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