I remember when the big craze was all the Health food stores in the late 60's, and big advocates of things like certified raw milk, etc. I thinks its been found that the hype was all hype at least with that, and that raw milk, that was not homogenized had some serious risks. I may be wrong but I thing they can not sell it in california anymore. Another big fad was from the AMWAY company, where they started the concepts of pyramid scheme business, and one of the products was there AMWAY vitamins, claiming they were better because they were all natural, and organically grown. Their multivitamin was many natural ingredients one of them was alfalfa, and other natural ingredients causing allergic reactions, including breathing problems and deaths as I remember. AMWAY dealers were holding themselves out as nutritional experts, when in fact they were not qualified, nor medically trained, resulting in many lawsuits against AMWAY. How could anyone claim 100 MG vitamin C tablet that was from non-organic source, was better than their 100MG Acerola Cherry one and they were 10 times the cost? Almost the same kind of argument about brand name prescription drugs, vs generic. WE had always herd the controls inside the generic brands were not as reliable, who knows, we all are forced to take generics now.
There definitely is a big controversial practices of feed and how they fatten up cattle. Natural grass fed range cattle vs. barn raised on hay and grain, that may have many ingredients. I think we all know the story of poultry.
Most home vegetable gardens are usually very organic, nobody puts pesticides on them, and everyone knows how fresh and better tasting they are. We had back yard chickens for years, and let them out of the chicken yard to scratch and peck in the grass every night. They were the best eggs you ever had, and the yokes stand up like domes, very colorful. So called "fresh" eggs from the markets, are flat tasting, the yokes fall flat, they are horrible once you have had home grown. I have herd "Fresh" means they can be frozen up to one year, before you see them in your market.
Question is how do you trust the label and what are their standards of what they claim is organically grown? Unless you grown it yourself, IMHO much of it is hype, unless you are shopping at exclusive markets, like Bristol Farms. Bottom line is you will pay more for them. Very good restaurants usually buy higher grade produce, that regular market produce, and also high grades of meat, and it is obvious when they do. Not saying its organic, but it is much higher quality.
John may have some input on this subject, they have been buying a lot of organic things.