Video footage of a glowing squid-like creature swimming in a harbour, might have baffled experts, but the mysterious animal has now been declared a hoax.
Stunned eyewitnesses had filmed the strange, luminescent, tentacled creature, which was flashing a variety of colours floating close to the top of the water in Bristol.
But it has now been revealed that the paranormal animal was part of an elaborate marketing stunt to promote a new TV programme.
Sightings of the creature by the public puzzled marine biologists.
Dr Steve Simpson, from the School of Biological Sciences at Bristol University, said: ‘It's very intriguing - I don't really know what to make of it.’
|Where did this happen?||Bristol harbour|