Each week two of the advertising industry's finest agencies are pitted against each other and challenged with selling the unsellable.
We asked our agencies to take on a job for a huge international energy company - PB - Petroleum Brilliance - which is responsible for an enormous offshore oil leak.
The challenge? To come up with a campaign that convinces us an oil spill is a good thing.
Give the 2012 Olympic's Back to Australia - IOC
BP places new cap over leaking well From correspondents in Washington
July 13, 2010
BP has successfully placed a new cap over the Gulf of Mexico oil leak, live underwater video footage shows.
The underwater video shows the new cap has been placed onto the leaking well, offering hope of containing the gusher for the first time since BP's deepwater rig exploded in April.
BP officials did not immediately comment on the video images streamed online by the company this evening (local time).
The company has said the next step will be running tests to make sure there are no other leaks from the well.
Tests and monitoring could last from six hours to two days.
The old cap, removed on Saturday, did not have a tight fit and allowed crude to escape.
BP is drilling two relief wells so it can pump mud and cement into the leaking well for a permanent fix.
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